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What’s my data worth?

Sayed Wayzi, CEO of Korra Data · · 4 min read

The lawsuits this week are about data that was taken. Your intro is data that's asked for.

The lawsuits are about data AI companies took without asking. A partner who brings an owner who says yes in writing brings labs the cleanest data on the market, and that is what they pay for.

The lawsuits this week are all about one problem: AI companies using data nobody agreed to give them. When you introduce a business owner who chooses to license their records, on terms they approve in writing, you bring a lab the kind of data that comes without that problem. That is why it pays.

What the lawsuits are really telling you

Read this week's news as a buyer would. Bloomberg Law reported that OpenAI was sued in San Francisco federal court over claims that ChatGPT took sensitive data from millions of child users without parental consent and used it to train its models. OpenAI strongly disagrees with the suit. The same week, Bloomberg Law reported that a judge questioned whether callers to company support lines had agreed to have their calls recorded and shared, in a case claiming Google used those calls to train an AI tool.

Then People Matters Global reported that Meta removed a clause from its commercial terms on October 17, after legal experts said it could be read as letting Meta train on website content beyond what owners had allowed. Meta says nothing changed in how it crawls the web.

Three different companies. One question each time: did the people behind the data say yes? Whoever wins these cases, the labs learn the same lesson. Data taken quietly can turn into a court case years later. Data someone agreed to license has a signature behind it. We hear that from buyers more and more, and it shapes what they will pay for.

Which clients fit

The best fits are ordinary businesses with years of real work written down. Think of a services firm with a busy Slack or Teams workspace, an agency with long client email threads, a support team with a full ticket history, or a sales team with call notes and a CRM nobody ever cleaned. Companies winding down or preparing to sell often fit too, because the history is still there and the owner is already thinking about what the business is worth.

What matters is records that show how work actually gets done: the question, the back and forth, the fix. Deals we see typically run $200K to $2M. The data value calculator gives an owner a rough number before anyone gets on a call.

Signs a client may fit
  • Years of records in everyday tools
  • Real day-to-day work, not demos
  • Specialist knowledge that is hard to copy
  • One owner who can decide
  • Records the business created itself

What owners ask, and how to raise it

Owners ask the same things every time. Do I lose my records? Will my clients' names get out? Is this even legal? Who is on the other side? Answer plainly: they keep ownership, private details come out, nothing is shared without their written yes, and the first step is just a description of what they have. No files, no logins.

The news makes the first sentence easy. Something like: "You've seen AI companies getting sued for using data without asking. They are now paying businesses that agree to license theirs. Want to find out if yours qualifies?" Owners hear that differently from a cold pitch, because it starts with them being in control.

Three sentences for the first talk
  1. What it isBuyers pay to license a copy of past business records.
  2. Who is in chargeYou keep your files and approve every offer.
  3. What it costsKorra’s fee is agreed in writing before you sign.

Watch who else is pitching your clients

More people want in. On X, Colin Gardiner wrote that he keeps seeing companies pivot into selling data to AI labs, and called it a crowded trade. That is one person's view, but it matches what owners tell us: they are getting pitched by brokers and aggregators who buy records cheap and resell them.

Here is the bad practice to name. A middleman who buys an owner's data outright and resells it is paid on the gap between the two prices. The owner's low price is that middleman's profit. We work the other way. We represent the seller and are paid when the seller is paid, so a better deal for your client is a better deal for us. Payment can land as fast as 7 days, with net 30 usual. Tell your clients to ask anyone who pitches them one question: who do you work for?

How you win this week

The headlines give you a reason to call. Pick three clients with years of written work history, use the news as your opener, and offer them a description-only first step. Nothing gets handed over at that stage. The owner simply learns that the data labs want most is the kind they say yes to.

Everything you need for that first call, including the questions owners ask and how to answer them, is in the partner kit. If you're new to this, start with becoming a partner and we'll be your direct line to the labs.

Questions

Does consent mean a deal can never be challenged?
Consent from the owner is the foundation, but the business also has to have the right to license what it holds, including what customers and staff agreed to. We check that with the owner before anything is shared.
Do I need to understand the data myself to make an intro?
No. Your job is knowing which owners have years of written work history and making the introduction. We handle the description, the rights questions and the buyers.
Does the OpenAI lawsuit involve business records?
Bloomberg Law reported it concerns data from child users of ChatGPT. It matters to partners because it shows the risk labs face with data nobody agreed to give, which is the risk licensed business records avoid.
What should an owner say to a data broker who pitches them?
Ask who the broker represents and how they are paid. If they profit from buying low and reselling, they are not on the owner's side.

Sources

  1. OpenAI Sued for Taking Minors’ Data Without Parental Consent (1) — Bloomberg Law News
  2. Meta removes AI training clause after backlash over web scraping concerns — People Matters Global
  3. Google AI Customer Service Privacy Lawsuit Gets Doubtful Judge — Bloomberg Law News
  4. The data broker/lab/reseller/aggregator/marketplace pivot is real. I have so many receipts in my inbox of people pitchi — X @ColinGardiner (discussion)

Figures are as reported by the publishers above. Discussion threads show what people said; they are not facts or Korra results.

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