What business data has sold for.
Deals and commitments reported in public, each with its source. Korra was not part of any of them.
Figures are as each publisher reported them. We checked every page on October 15, 2026. A reported figure is someone else’s deal, not an offer for your records.
- Commitment
micro1
micro1 committed to spend $1 billion over the next 12 months acquiring and licensing operational data from companies.
Source: micro1, October 9, 2026
- Market
micro1
micro1’s gross annual run rate grew from $100 million to $500 million in eight months, according to a person familiar with the company.
Source: TechCrunch, August 20, 2026
- Deal
Google and Spirit Airlines
Google paid $10 million at auction for Spirit Airlines’ business data, to train AI.
Source: SiliconANGLE, August 17, 2026
- Deal
micro1 and Spirit Airlines
After the auction, micro1 offered $12.5 million for the same Spirit data.
Source: CX Today
- Deal
SimpleClosure
SimpleClosure handled nearly 100 data sales for companies shutting down in a year, paying $10,000 to $100,000 per company, as Forbes reported.
Source: Gizmodo, April 17, 2026
- Deal
Google and Reddit
Google’s contract for Reddit content is estimated at about $60 million a year.
Source: Lutzker & Lutzker
- Deal
OpenAI and News Corp
OpenAI’s deal with News Corp was reportedly worth more than $250 million over five years.
Source: Press Gazette
Who says they buy records like these today: the buyer programs
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